Scent Marketing – How Fragrance Can Transform Your Business

In today’s highly competitive business landscape, more and more companies are turning to a unique and powerful tool to enhance their brand identity and customer experience –scent marketing . Discover how the power of fragrance can create lasting impressions, drive customer loyalty, boost sales and revolutionize your business.

It often involves the development of a signature scent which becomes an olfactory logo. Scent branding also involves determining which scents a brand should select to both connect with clientele and communicate their core values.

Some brands do both by developing a signature scent and using ambient fragrances to more deeply affect guest experiences.

A prime example of scent branding would be the spraying of packing material with a signature scent, ensuring that fragrance will be the first thing the buyer will experience when opening their order.

Scent marketing is a much broader term and concerns much more than just the application of fragrance via a diffuser into a space.

It is a potent, double-edged sword, so to speak, because it is simultaneously profoundly indirect and in-your-face intrusive.

If effective, its presence is barely discerned, and yet its reach is all-encompassing and travels everywhere throughout and beyond the commercial space.

It is an art form that immerses a brand’s identity with everything that surrounds it, which includes scent branding, but also the diffusion of branded scents at specific consumer locations with the goal of creating a memorable shopping experience and an uptick in sales .

It can also appear in the form of other applications such as: aromatic billboards and thematic settings.

Why Is Scent Marketing Important To Your Business?

Among other things, scent marketing impacts a consumer’s perception of time.

A Parisian study indicated that consumers believed that they had spent about 25 minutes in a store that had been scented even though more than an hour had passed.

Before scenting was introduced, these same customers believed they had been inside for 45 minute albeit it had only been 40 minutes.

Scent marketing also allows for the creation of emotional links with customers, which affect feelings of brand loyalty, perception of quality and return traffic.

While each business must find their own answer in terms of what message they wish to convey to consumers about their particular brand, the possibilities are virtually endless.  

Relevant Statistics and Research

Research has indicated that simple smells, such as citrus or pine , are preferred over complicated blends because their natures are wild and uncomplicated, freeing consumer minds to imagine visual cues connected with these scents.

Some 75% of human emotions are generated every day due to smell, which explains why the scent marketing strategies are so critical to increased traffic and revenue.

A recent study conducted by The Sense of Smell Institute  indicated that humans only recall images with a 50% accuracy rate after only 3 months, but can remember smells with 65% accuracy after an entire year.

Even more revealing, researchers at Rockefeller University discovered participants retained 1% memory of things they touched, 2% of what they heard, 5% of what they saw, 15% of things they tasted and 35% of what they smelled.

It also indicated that scent marketing can raise retail store revenue by 11% and customer satisfaction levels to 20%.

Our Waterless Essential Oil Diffusers

Advanced, cutting edge diffusion technologies have created a myriad of scenting possibilities for modern businesses to help differentiate their brands from one another via the use of fragrances and innovative scenting machines.

Namely, our Wireless Diffuser and our compact, Small Room / Car Diffuser, which is built to fit any cupholder in any car, truck or SUV, but it's also perfect for any small space in your home, business or office.

The Air-Scent Wireless Essential Oil Diffuser

Sleek, modern and minimalist in design, our Wireless Diffuser will transform any space into aromatic nirvana with its suburb diffusion capabilities, which disperse pure aromatic oil particles, and is guaranteed to create a calm, soothing ambient scent.

It is heads above conventional diffusers, which demand water for effective dispersion. It is this dilution that prevents the full aromatic impact of oil droplets.

It's adjustable settings permit diffusion intervals and intensity levels to match individual tastes and guarantee a satisfying, customized olfactory experience, and it comes in four different stylish finishes — Refined Brushed Gold, Smokey Black, Carbon Steel and Brushed Silver.

It also comes with a convenient lighting option, which users can turn on or off at their preference, as well as a  remote that controls all features.

Our Compact Mini Small Room / Car Diffuser

Our compact waterless Car Diffuser is designed for those on the move, providing a portable aromatherapy solution that transforms any small area, be it your car, SUV or truck.

It also is perfect for any compact room in a home or business, including bathrooms, foyers, nurseries, reception areas and any other small interior space that is 500-600 square feet or less.

5 Fragrances To Transform Any Business Setting

The following represent some of the more popular diffuser oils found in our repertoire of fragrances.

Our Signature Santal Diffuser Oil

The forest primeval and the smoky warmth of an open crackling fire coalesce in this enchanting, bold and intense fragrance.

Collectively, this glorious blend includes aspects of creamy, smooth Australian sandalwood, spicy, sweet and warm cardamom, smoky, leathery papyrus, fruity-nuanced iris and erotic, musky ambrox.

Oud Safir

The head notes of this fine, aromatic fragrance stream with facets of luscious orange, bright melon and fresh, sharp lemon zest .

These aspects soon blend into a woody heart featuring smooth, exotic white tea bud, dry, paper-like bamboo and dreamy, passionate red rose.

The scent completes with base notes of erotic white musk and sun-dried driftwood.

Santal Lavender Sage

The epitome of luxurious, woody floral scent , this appealing fragrance opens with head notes streaming with facets of raspberry-tinged iris, and cool, minty eucalyptus.

A vibrant heart soon follows featuring sweet, smooth lavender, piquant cardamom, sensual sage, floral, alluring cashmere and powdery violet.

The scent completes with a dry down comprised of erotic, passionate musk, lush, noble vanilla and buttery, smooth sandalwood.

Vanilla Bourbon

This scent opens with a refreshing burst of Coconut and Citrus, followed by an elegant mix of White Floral and a warm hint of Spice.

The heart reveals richness with Tonka Bean, delicacy with Violet, and depth with Bourbon. Coconut Milk adds creaminess, while Sandalwood, Musk, and a dominant base note of Vanilla create a sensual base.

Oud Wood Bergamot

Oud is considered one of the most expensive fragrance ingredients in the world and is often referred to as liquid gold.

This pleasant, woody and slightly citrusy scent places Oud centerstage, but it is evenly rounded by refreshing streams of bergamot and mellow and aromatic lavender, which flow through various notes.

It's warm and floral opening notes meld into a heart of honeyed amber and spicy, biting pepper, with a following dry down of sensual patchouli and smoky, musky oud wood complete this cornerstone of our Spring Summer collection.

What Are You Waiting For? Start Scenting

If you are a business owner or manager, you must realize that in a world where branding is everything, scent marketing is the key to developing a unique and successful brand identity.

Whatever atmosphere you may desire, you can find many among our fragrant array of diffuser oils fragrances!

Final thought about the power of scent: All it takes is one scent to bring back a thousand memories. ~ Bisou Candle Company