We Write About What We Love & We Love Creating Fragrances

Transform any home or business into a winter wonderland with the warm, nostalgic aromas of pine, balsam fir, and Christmas tree scents!

Our master perfumers provide 6 reasons more and more DIY perfume makers are opting for our AirScent fragrance oils to make their perfumes.

What does it mean when a fragrance is IFRA-compliant? Our team explains and underscores how our oils are manufactured in compliance with RIFM's Code of Practice.

Eco-friendly wool dryer balls cut drying time 25%, soften laundry, reduce static. Add non-toxic scents like bergamot. Craft your own with 7 luxurious fragrances.

Discover the art & science of fragrance oil creation in our perfumer's guide. Learn about extraction methods, blending techniques, and the craftsmanship behind captivating scents.

Explore 7 iconic hotel-inspired scents perfect for crafting luxurious DIY bath bomb crafting. Learn how to create fizzy, spa-worthy escapes at home!

Explore the exotic, luxurious essence of oud, dubbed "liquid gold," and explore two fragrance oils from our collection that highlight its intricate captivating profile.

Plunge into 7 irresistible scent blends perfect for any avid soap maker! Elevate your craft with these must-have fragrances designed to inspire and delight.

From our Capri Volcano dupe to our hotel-inspired scents, discover how our concentrated, IFRA-compliant fragrances will elevate candle, soap and other DIY crafting!

Discover our Santal Diffuser Oil, a captivating Santal 33 dupe. Luxurious sandalwood notes blend with warm, woody undertones for an irresistible aroma.

Are you looking for compact, highly effective waterless diffusion? Look no more! Here are 10 ways our Mini diffuser is the perfect companion for scenting any space!

Imagine walking into your home and being greeted by the luxurious, enveloping scent of a high-end perfume. Now, imagine achieving this without the hefty price tag of designer fragrances!

While our oils are designed for all types of diffusers, they can also be used in other ways. Here are 10 places you never dreamed of applying fragrance oils!

Discover the significance of phthalate-free fragrances, learn what they are, their potential health risks and why choosing phthalate-free scents matters.

Discover the woodiest of all woody diffuser oils inspired by the Four Seasons Whistler hotel scent, the ultimate woody blend for a luxurious scent experience.

From the Ritz Carlton hotel scent to the fragrance that drifts the renowned Melia hotel chains, discover 5 of the most luxurious international hotel fragrances.

Dive into the ethereal allure of seaside hotel scents and explore how these aromatic coastal havens evoke tranquility, nostalgia, and the sheer beauty of the ocean.

Are you a Baccarat Rouge 540 lover but finding the price well above budget? Here are 5 ways our Baccarat Rouge dupe outdoes all others, including price!

Are you looking for ways to further enhance your staycation experience? Look no further! Our perfumers provide 9 hotel scents that will transform your stay at home vacation!

From our Ritz Carlton inspired fragrance, to our Capri Blue and Baccarat Rouge dupe, explore 10 of our most popular fragrance oils that are ideal for any avid candle maker.

How has this gourmand scent become the ultimate fall indulgence and what does our new pumpkin spice fragrance oil smell like? We cover all of these questions and more!

From our best selling hotel scents to our collection of Holiday fragrances, here are 4 fragrance oil gifts that are ideal for any gift-giving occasion.

From our Santal 33 duplication, our frankincense and myrrh blend, to our My Way of the 1 Hotel inspired scents, our perfumers assemble 6 ideal scents to enhance any Boho decor.

Discover the benefits of our paraben-free fragrances. Learn what paraben-free means, why it matters, and how to choose healthier, safer scents for you and your family.

What exactly are fragrance accords and how do they contribute diffuser oil fragrances? Our team provides a simplified guide to these components of fragrances.

What exactly is the difference between an essential oil and a diffuser oil? They are in fact often confused, so our perfumers decided to clarify what defines both.

From My Way To The Ritz Carlton, let our Hotel Collection of ambient diffuser oils infuse your space with timeless allure and renowned world-class hospitality.

Did you know smelling a diffuser oil fragrance from the bottle can be quite different than experiencing its fragrance bloom via a dry mist waterless diffuser? In the context of fragrances, the term "bloom" refers to the moment a fragrance becomes fully perceptible in the air and more accurately reflects the intended blend of notes by the perfumer. Our teams explain.

Discover the allure of our My Way essential oil blend—the signature scent that subtly drifts throughout the beautiful breezy hallways of the famous 1 Hotel in South Beach, Miami. Explore its origins, its fragrance profile and how it will elevate any environment with its warm, woody, soothing notes.

Embark on a sensory journey where the charm of yesteryears meets contemporary allure. In this exploration of rustic chic fragrances, we unveil 5 captivating scents that evoke the nostalgia of a bygone era.

On the hunt for the ultimate gift that works for any season? Your quest ends here! Here are 9 reasons our waterless diffuser is the perfect gift for any occasion.

Discover how the power of scent marketing can enhance customer experiences, boost brand identity and awareness, increase sales and more for your business.

Tis the season! Dive into the fragrant allure of the aromatic beauty of Fall and Christmas with these 7 festively delicious and nostalgic holiday scents.

Discover the power of scent to transform your bathroom into a serene sanctuary. The following unveils seven captivating bathroom spa scents that will effortlessly infuse tranquility and harmony into your space.

From our Santal 33 inspired blend to My Way, immerse your senses in the enchanting world of sandalwood fragrance oils with these 6 creamy, sweet woody blends.

Indulge in fragrant opulence with our handpicked selection of 5 deliciously luxurious diffuser oils. From exotic florals to rare spices, these scents are guaranteed to elevate your space and evoke a truly luxe ambiance.

In the captivating world of fragrance, master perfumers hold the key to crafting scents that resonate deeply with our emotions. Delve into expert insights as we explore the fascinating psychology behind the art of perfumery.

What exactly is the difference between the top, middle and bottom notes of a fragrance and how do they interplay between each other? Our perfumers explain the intricate art of scent composition.

Discover the captivating allure of forest fragrances as we explore how nature-inspired scents can infuse your home with the tranquility of the great outdoors.

Explore the irresistible allure of warm woody fragrances. From sandalwood to oud wood, these 9 aromatic wonders bring a touch of nature's elegance indoors.

As the nights turn chilly, embrace the cozy ambiance with these five warm and inviting diffuser oil fragrances. From comforting vanilla to spicy cinnamon, these scents will fill your home with a delightful and comforting atmosphere that is perfect for the colder seasons.

Exotic fragrances offer magic and adventure and subtly transport the mind to far away places with one simple whiff of their alluring intoxicating profile. Explore 7 of our most exotic blends.

From warming and earthy, soothing and relaxing to uplifting and citrusy, these mood enhancing diffuser oil fragrances will transform any space to suit any desired mood.

Dive into the enchanting world of essential oils with our Fragrance Lover's Guide. Uncover the captivating aromas, diverse uses, and simple techniques to infuse your living space with the soothing and invigorating scents of nature, creating an oasis of tranquility and comfort.

From rich fragrant luxury to earthy woodsy blends, elevate the elegance and ambiance of any office setting with these 5 exquisitely composed diffuser oil fragrances.

Discover the captivating world of White Tea Essential Oil and its remarkable benefits, and immerse yourself in a sensory journey with the introduction of 4 new savory White Tea-infused scents, designed to elevate your well-being and surround you with tranquility and sophistication.

Are waterless essential oil diffusers better than burning candles? The answer is unequivocally yes. Here are 9 compelling reasons why our innovative diffusers outshine traditional candles.

From calming lavender to comforting white tea, here are 7 delightful sleepy fragrances that offer a natural, effective way to achieve a peaceful night's rest. Sweet dreams await with these carefully curated scents.

From My Way to Westin White Tea, transform any rental property or Airbnb with these luxurious hotels scents inspired by some of the leading 5-star hotel scents